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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
B2B Marketing: Why Video Marketing is Critical to LinkedIn
B2B Marketing forms a large part of a marketing strategy for many wholesalers and businesses. There are many ways to market directly to other companies, but probably the most under-utilised and most misunderstood method of marketing is using a business networking platform like LinkedIn. If you understand just how effective a marketing campaign is on LinkedIn, then you will quickly adjust the way...
How Much Does a Professional Video Cost to Produce?
Video is by far the highest engaging type of media you can produce for your business. There is a cost, but the idea of generating interest through video content in combination with sales and service is the best way to market. Sales funnels are no longer. In an article by HubSpot, over 3000 people participated in a survey about “What kind of content do you want to see from a brand or business you...
Visual Styling Tips: Product Photography
Your brand portrays a message through your product photography. If you don't pay attention to your styling, customers will assume you have inferior quality products and services. This is why you should take extra time to explore some visual styling tips. Learning how to style your photos can make all the difference to the visual appeal of your product range. If you run a bricks and mortar retail...
How to Create a Video Marketing Strategy
In this article, Visionair Media will explain how to create a video marketing strategy for your business.
Behind the Scenes at TEDxSydney From a Photographers Perspective – Part 1
Growing up with YouTube as part of the daily entertainment in Australia, it’s quite difficult not to see the famous TED talks from around the world. The talks, often by famous or accomplished individuals, are always inspiring and full of wisdom. So, when receiving an email from Visionair Media asking if I would like to photograph TEDxSydney 2019, I couldn’t help but be excited. How could I...
Behind the Scenes at TEDxSydney From a Photographers Perspective – Part 2
Sometimes you don't have to think about life. Let me explain. For instance, when an opportunity arises such as photographing one of Sydney’s most iconic events, it's not something you turn a blind eye to. When I first heard about an unique opportunity to capture photos at TEDxSydney for Visionair Media I couldn't say no. After taking some urgent annual leave from my full-time job, I found myself...
Social Video Marketing: How Does It Work?
Social media marketing is more important than ever - especially with the growth of social video marketing. With consumer phone sales growing in demand year on year, building branded content for consumption has never been more critical. To understand the importance of social video marketing and how it works, we first must delve into some of the social media platforms relevant to today’s...
How Do Drones Deliver on ROI
Navigating Drone Restrictions in Australia Drone technologies and applications are on the increase across a range of industries. Understandably, businesses new to this technology will be asking how drones deliver their return on investment (ROI). It is important to realise that drones have applications for companies of all sizes. Most notably, drones allow for significant increases in employee...
Using Video to Maximise LinkedIn Engagement
The use of video in social media content is increasing, especially for Facebook and YouTube. From what we have seen around 50% of users want to view videos over other forms of media. We put this down to the fact that platforms such as YouTube and Facebook prioritise video. So how should you go about maximising your LinkedIn engagement to achieve a similar result? In this article we will explain...
Top 5 Ways Drones are Revolutionising the World
Drones are revolutionising the world in more ways than ever expected. Originally a tool for photography and cinematography, it is fast expanding into multiple industries. Drones are all about making the inaccessible, accessible through the fast, efficient and safe application of single or multiple drones. The development of drone technology is receiving a lot of attention and research....