by Leigh Diprose | Mar 12, 2020 | Photography General
No matter how big or small your business is, you will surely need to market it to bring in customers. Marketing has been around for centuries now. What initially started with ad flyers, has now gone worldwide using the digital world. For nearly 30 years, the digital...
by Leigh Diprose | May 31, 2019 | Event Photography, Photography General
Growing up with YouTube as part of the daily entertainment in Australia, it’s quite difficult not to see the famous TED talks from around the world. The talks, often by famous or accomplished individuals, are always inspiring and full of wisdom. So, when receiving an...
by Leigh Diprose | May 31, 2019 | Event Photography, Photography General
Sometimes you don’t have to think about life. Let me explain. For instance, when an opportunity arises such as photographing one of Sydney’s most iconic events, it’s not something you turn a blind eye to. When I first heard about an unique opportunity to...
by Leigh Diprose | Apr 15, 2019 | Photography General
Keeping the interest of your audience in 2019 and beyond will prove to be difficult. If your marketing strategy is only to post photographs and the occasional video, you better think again. This type of content isn’t going to cut it in 2019, 2020 and the future....
by Leigh Diprose | Mar 7, 2019 | Photography General, Video Production
Linkedin is a business version of Facebook for professionals. It is where you go to create new connections and meet people who are at businesses you want to do business with. There is a myriad of marketing, analytics and sales tools you can use to help you along your...
by Leigh Diprose | Mar 7, 2019 | Photography General
We are all familiar with the use of a platform like Facebook as a personal, social interaction tool. However, if you are running a business and wish to expand your reach, engage more customers and grow your consumer base, you need to maximise your Facebook presence....