by Jim Moustakas | Jan 31, 2019 | Photography General, Product Photography
Photography has always been a favourite medium for marketing campaigns, especially for online and traditional advertising. Billboards, posters and social media are still around, which is why the medium is so popular. When deciding to include photography in your next...
by Jim Moustakas | Dec 6, 2018 | Photography General, Product Photography, Video Production
Creating smart content is always key to a successful interaction with a potential or existing customer. It’s about creating content based on your intelligence with your audience, or more explicitly speaking with an individual customer. Plan, Research and Understand...
by Jim Moustakas | Sep 20, 2018 | Product Photography
In Part 1, we looked at how essential product photography is in introducing a product online. Even if you’re trying to push older products, using a professional product photographer should become a normal part of your marketing spend. Besides the first five...
by Jim Moustakas | Sep 15, 2018 | Product Photography
Those of you working as product developers in Sydney are probably ready to start promoting your product this year through a carefully crafted online marketing campaign. Perhaps you have everything worked out other than what images you’re going to use of your new...
by Jim Moustakas | Mar 28, 2018 | Video Production
The process of vlogging has become a huge sensation in Australia over the last few years in a time when blogging requires more interesting media to stay relevant. While blogging never goes out of style, just writing textual blogs isn’t always enough to attract...
