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10 Tips for Improving Your Business Photography

10 Tips for Improving Your Business Photography

by Jim Moustakas | Jan 23, 2023 | Architectural Photography, Event Photography, Lifestyle Photography, Photography General

Business photography can be an invaluable tool for marketing your products and services. Whether you’re shooting a portrait of an employee or showing off a product, imagery can help create an attractive, professional visual impression of your business. This...
How To Use Business Photography To Achieve Marketing Goals

How To Use Business Photography To Achieve Marketing Goals

by Leigh Diprose | Mar 12, 2020 | Photography General

No matter how big or small your business is, you will surely need to market it to bring in customers. Marketing has been around for centuries now. What initially started with ad flyers, has now gone worldwide using the digital world. For nearly 30 years, the digital...
How to Create a Brand with Lifestyle Photography

How to Create a Brand with Lifestyle Photography

by Leigh Diprose | Oct 25, 2018 | Lifestyle Photography

Creating a brand is a challenging task. It takes hours of dedication, hard work and sometimes some luck to become successful. To begin with, you may have an idea of what your logo and business looks like, but did you know what theme or style you should create for your...
4 Ways Lifestyle Photography Will Help Your Customers Dream

4 Ways Lifestyle Photography Will Help Your Customers Dream

by Leigh Diprose | Oct 25, 2018 | Lifestyle Photography

Lifestyle photography composes of many elements that help raise the profile of a marketing campaign. The advertising spend on a lifestyle campaign is a way of encouraging customers to visualise how they might use your product. It’s a way of generating interest and...
Raising Awareness: Vinnies CEO Sleepout

Raising Awareness: Vinnies CEO Sleepout

by Leigh Diprose | Sep 20, 2018 | Charitable Visionair, Lifestyle Photography

Vinnies CEO Sleepout is all about a chance to raise awareness about homelessness. Our very own Jim Moustakas, the director of Visionair, will be taking part in this activity. It’s a chance to capture the various images of the night. What is the sleepout all...
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