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Visionair media - blog

We work tirelessly to bring to you content that will be interesting and useful at the same time. The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
film Production

How To Produce a Video That Generates Sales: Step by Step

In the digital age we are living in, video marketing has grown to become the most compelling way to engage consumers. Its ability to increase conversions and average order value (AOV), coupled with the high return on investment, makes it an indispensable marketing component. In fact, companies that use video in their marketing strategy report a 144% increase in purchase rate, which is quite an incentive to try this approach.  But for you to enjoy the benefits of video marketing, it is...

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Virtual Reality

Using Virtual Reality (Part 2): Creating Unique Experiences for Customers

In Part 1 of our series on virtual reality, we covered how you can create unique real estate home tours, plus endless marketing opportunities. Now it's time to see how you put virtual reality into practice. At Visionair Photography, we're changing the game in how we present photography and video for Australian companies. The most important part of using virtual reality is creating realistic and appealing experiences. What exactly is a VR experience, though? Also, how do we go about creating...

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using virtual reality headset for travel experiences
film ProductionMarketing

Stock Video Footage- Is it Worth Using

You have a great brand story to tell. Your shots of the characters are perfect, and the setting of your scenes blends with your costumes to sell your brand identity. What remains now are precise additional clips that will enhance your story by breaking the monotony of narration, creating vivid imagery, or tie scenes together so that your story flows smoothly. Your choice of the source of these small clips will determine the success or failure of your overall content as you will find out in...

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film ProductionMarketing

How to Get Video Testimonials From Customers

The quality of a brand's products/services, coupled with how well it packages its marketing message, are two key determinants of its success. Telling authentic customer stories has become one of the most powerful marketing strategies out there. Through testimonials, brands are packaging persuasive, customer feedback that provides irrefutable social proof. The success is mostly because majority of people rely on online reviews when researching products and services online. And given the...

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film ProductionMarketing

10 Ways Video Production is helping Australians through COVID-19?

1. Virtual Events and Live Broadcasting The rise of ‘Virtual Events’ and ‘Live Broadcasting’ is here. According to Forbes, virtual events have been up by 1000% this year. During the initial rise of COVID-19, many event operators either cancelled or postponed their physical events due to restrictions on mass gatherings however, many learnt how to pivot through with digital events. Virtual events are trending internationally and have become a massive phenomenon. Such formats are helping...

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Video Production and COVID-19
film ProductionMarketing

Everything you need to know about Video Production Costs

On the face of it, video production can sound like a costly endeavour however, costs can vary from production to production. Depending on the quality and style of production, you can easily spend roughly 5k on a production to 100k plus. Whether you’re looking to produce a blockbuster editorial piece to a video for social media, there are various financial factors that you should consider. Producing a video can really drive a profitable return for your next marketing campaign. This article...

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Video Production Costs
film ProductionMarketing

10 Tips to Maximise your Corporate Video Production Budget

Maximise your corporate video production budget with some of our secret tips and tricks. Thanks to the digital revolution, video has changed the way consumers interact with brands, products, and services. An impactful video can increase engagement, boost sales, and promote overall presence.  Video marketing is such an important tool that all businesses should be developing video content. As such, we have developed a list of some of our in-house secret tips and tricks to help you maximise...

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Corporate Video Production
film ProductionMarketing

How to Produce an Influential Video Testimonial

Influence consumers and clients through video testimonial marketing. A recommendation is a powerful method your organisation can employ to build trust and reputation. In this article, we explore how producing video testimonials can drive conversion and enhance brand trust objectives. We break down why video testimonials work, where to place your next video testimonial and how to produce a video that influences others. What is a Video Testimonial? Simply put, a video testimonial is a video...

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Online Review
MarketingProduct Photography

How to Build an Online Consumer Brand with Product Photography

The product market in Australia can be incredibly competitive. No longer can you set and forget with product photography. Consumers crave online experiences – they require a sense of validation to reaffirm their commitment to an online purchase. Whether this is a conscious or sub-conscious decision, marketers need to lead their customers on a journey – they need to reinforce an experience through visualisation and branding. Through the power of product photography, marketers can harness the...

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Product Photography
film ProductionMarketing

Storyboard Marketing: How to Amplify Marketing Communications with Effective Storytelling

Are you shooting your next video marketing campaign anytime soon? Maximise your impact by creating a bespoke yet effective storyboard for your project. Storyboarding is an essential requirement of the storytelling process. Storytelling is a definite way a marketer can anchor in consumers with brand communications. Stories that resonate with your target market can be extremely powerful. Amplify your next video marketing communications by crafting a quality storyboard. What is a Storyboard...

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Female Editing a Marketing Video



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