by Jim Moustakas | Feb 8, 2019 | Product Photography, Video Production
There are many ways to market a product. You might like to target your customers with a humorous approach or talk to their emotions. Whatever the direction might be there is one thing you must do as a marketer, communicate your marketing message ethically. Marketing...
by Jim Moustakas | Feb 8, 2019 | Product Photography, Video Production
The creation of compelling content is key to customer engagement. Your two greatest content sources are photography and video. For the greatest effectively use one or both mediums on social media platforms and websites. To become an industry leader create content that...
by Jim Moustakas | Feb 8, 2019 | Product Photography, Video Production
What is content? Content is the type of medium that consumers seek to drive their viewing, reading and purchasing decisions online. Content can come in many forms. For example, to create content for social media you could film either a video, take some photos or...
by Jim Moustakas | Jan 31, 2019 | Photography General, Product Photography, Video Production
Integrated Marketing Communications (ICM) is a strong communication strategy for brands and businesses. We recommend using ICM for these entities to provide consistency of voice. For instance, when talking about price, place, promotion and product, ICM is most...
by Jim Moustakas | Jan 31, 2019 | Photography General, Product Photography
Photography has always been a favourite medium for marketing campaigns, especially for online and traditional advertising. Billboards, posters and social media are still around, which is why the medium is so popular. When deciding to include photography in your next...
by Jim Moustakas | Dec 6, 2018 | Photography General, Product Photography, Video Production
Creating smart content is always key to a successful interaction with a potential or existing customer. It’s about creating content based on your intelligence with your audience, or more explicitly speaking with an individual customer. Plan, Research and Understand...
