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How to Create a Brand with Lifestyle Photography

How to Create a Brand with Lifestyle Photography

by Leigh Diprose | Oct 25, 2018 | Lifestyle Photography, Product Photography

Creating a brand is a challenging task. It takes hours of dedication, hard work and sometimes some luck to become successful. To begin with, you may have an idea of what your logo and business looks like, but did you know what theme or style you should create for your...
4 Ways Lifestyle Photography Will Help Your Customers Dream

4 Ways Lifestyle Photography Will Help Your Customers Dream

by Leigh Diprose | Oct 25, 2018 | Lifestyle Photography

Lifestyle photography composes of many elements that help raise the profile of a marketing campaign. The advertising spend on a lifestyle campaign is a way of encouraging customers to visualise how they might use your product. It’s a way of generating interest and...
Using Effective Lifestyle Shots to Increase Amazon Sales

Using Effective Lifestyle Shots to Increase Amazon Sales

by Leigh Diprose | Oct 11, 2018 | Amazon Product Photography, Lifestyle Photography

Amazon is the largest online listing for products. Over one-third of products sold on Amazon are from third parties. It is for this reason you need to make sure your products stand out from the rest. People judge Amazon listings on their photos. Just uploading a...
Raising Awareness: Vinnies CEO Sleepout

Raising Awareness: Vinnies CEO Sleepout

by Leigh Diprose | Sep 20, 2018 | Charitable Visionair, Lifestyle Photography

Vinnies CEO Sleepout is all about a chance to raise awareness about homelessness. Our very own Jim Moustakas, the director of Visionair, will be taking part in this activity. It’s a chance to capture the various images of the night. What is the sleepout all...
Lifestyle Photography in Melbourne: Finding the Right Advertising Photographer

Lifestyle Photography in Melbourne: Finding the Right Advertising Photographer

by Leigh Diprose | Mar 14, 2018 | Lifestyle Photography

While you may think Sydney is the dominant city in Australia, Melbourne is nearly as strong in economic power. With a proven track record of commercial success, and accounting for a quarter of Australia’s economy, Melbourne is the perfect city to run your...
Lifestyle Photography for Architects: Marketing Photos By Ground and Drones

Lifestyle Photography for Architects: Marketing Photos By Ground and Drones

by Leigh Diprose | Mar 14, 2018 | Aerial Photography, Lifestyle Photography

The amount of architectural talent in Sydney and Melbourne is tremendous. But, as an architect yourself, you likely know how competitive it is. Trying to differentiate your architectural style from others can become a major marketing challenge. Even if you know your...
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