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We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
Using the AIDA Marketing Model to Help Drive Sales Online
Engaging with your customers can be one of the hardest things to do online. This is especially true if you are planning a sales and marketing strategy for one of your products. If you find yourself stuck for ideas and you are new to marketing space, then there is hope. The solution we recommend to help drive conversions and sales is simple. It is called the AIDA marketing model. AIDA stands for...
Top 10 Product Style Tips for Your Next Lifestyle Campaign
If you have tried taking photos for at least a few months, you might wonder why the images don’t look like the professionals? Apart from experience, adding style to a shoot has a lot to do with it. With product photography on the rise, many photography businesses are keeping busy. Stylised product shots are all the rage at the moment. So, how do you go about creating a similar look for your...
How to Create a Brand with Lifestyle Photography
Creating a brand is a challenging task. It takes hours of dedication, hard work and sometimes some luck to become successful. To begin with, you may have an idea of what your logo and business looks like, but did you know what theme or style you should create for your brand? Enter lifestyle photography. Using a genre of lifestyle photography brands can build their business through visual...
How a Promotional Video Boosts Your Brand?
Why a promotional video? A promotional video can help transform what your company stands for. As the brand you have complete control over the look and feel of what is produced. Ultimately a video can tell the complete story of your brand in the most powerful and memorable ways. So, if you are interested in increasing your conversion rates, generating new leads and boosting your overall brand...
Amazon Product Photography Trends
Why you need professional photos to sell on Amazon. Selling your products on Amazon gives you the advantage of being seen on a large scale in a trusted marketplace. However, it is an incredibly competitive platform. It can be challenging to have your products stand out. Did you know there is a way to help your listings stand out? Are you aware of any Amazon product photography trends? The most...
New Innovative Product? Teach Your Customers How to Use Your Product Using a Product Video
With many products being released all the time across many skews understanding the product's technology and functionality can often be confusing. A product video can often be the saving grace in explaining what the product does and how the person should interact with the innovation. Fortunately, there are many types of ‘how to’ videos a brand can produce to help explain the product. Each video...
Digital Video Advertising: Maximising Your Reach Through Online Video Marketing
A video is the most engaging way to build your brand. Therefore it is essential to do the research and understand how to maximise its reach online. To start with you have to ask yourself the question. Are your videos engaging? Do they bring value or entertainment to your audience? If you create mind-numbing videos then no matter how much you promote or share them, they won’t get the views. So...
4 Ways Lifestyle Photography Will Help Your Customers Dream
Lifestyle photography composes of many elements that help raise the profile of a marketing campaign. The advertising spend on a lifestyle campaign is a way of encouraging customers to visualise how they might use your product. It’s a way of generating interest and buzz that builds brand recognition and trust. So, how do you get your customers to dream about using your products? To understand a...
Boost Amazon Product Sales
Amazon is as synonymous with consumerism as any online or traditional retailer could ever become. Further to this Amazon has become a household name. Amazon's incredible growth is already witnessed here in Australia since its launch at the start of December 2017. In fact, by the beginning of 2018, Australia was already the fastest growing country of all of Amazon's marketplaces. So, with many...
Video Marketing: How video transforms your brand
With more and more time spent on social media platforms, it is no wonder video is becoming increasingly popular. On your next outing take a look around at the number of people engaged in watching videos on their smart devices. The trend is obvious. Growth in video is happening and so too is video marketing. To be seen and successful, your business needs to harness this invaluable opportunity....