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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
Integrated Marketing Communications: Creating a Consistent Strategy
Integrated Marketing Communications (ICM) is a strong communication strategy for brands and businesses. We recommend using ICM for these entities to provide consistency of voice. For instance, when talking about price, place, promotion and product, ICM is most important. These four pillars, known as the 4P’s all talk about your product or brand. Keeping them consistent and ‘on brand’ is crucial...
Beginners Guide to Video Marketing
As you most likely know from stumbling across this article, video is on the rise as a way to increase sales. Around 8 in 10 people want to watch videos from brands, compared with reading or viewing pictures. It’s a staggering figure, but one you should capitalise on as someone entering the space. In this beginners guide to video marketing, we will teach you some of the better ways to spread your...
Top Photography Trends For Brands in 2019
Photography has always been a favourite medium for marketing campaigns, especially for online and traditional advertising. Billboards, posters and social media are still around, which is why the medium is so popular. When deciding to include photography in your next campaign, determining where a picture should fit and what trend it should follow can either make or break a campaign. Understanding...
Top Video Marketing Trends in 2019
In 2018 video engagement was one of the leading ways of driving traffic to a product or website. It didn’t matter if the video was hosted on a site or via social media, people engaged with the medium far more than reading static blog or webpage. Next year the advertising space in video will grow even more prominent as more marketing trends reach saturation in Q4 of 2019. So, ask yourself how...
How Can I Use Video Marketing to Help Build My Brand
Running a business which delivers products and services to consumers requires a video marketing strategy. A crucial part of this is to communicate your brand and how it stands out from your competitors. Your brand is your identity, heritage and your values. It is something that you may live and breath, but do your customers know what your brand is other than a logo on a website? Do they know...
Creating Smart Content with Photography and Video
Creating smart content is always key to a successful interaction with a potential or existing customer. It’s about creating content based on your intelligence with your audience, or more explicitly speaking with an individual customer. Plan, Research and Understand Your Customer You should always think about, prepare and research the type of smart content you want to use. To gain knowledge and...
How to Create Quality Visuals in your Next Campaign
Creating quality visuals for your next campaign is extremely important. Without a diverse repertoire of creative assets, your audience will rapidly disengage and become tiresome. To master the art of a polished visual, we recommend adhering to some fundamental industry tips. In doing so, your success will be an engaged audience who is willing almost to do or buy anything. Understand Your...
The Science Behind Architectural Photography
A great architect demands excellence. So too should an architect's visual portfolio. To achieve this architectural photography should always have a clear design that depicts the small details and facets of a build. Composition, form, texture and light must all form part of a photographer's approach to obtain images that showcase the architectural photography. There are many ways to take an...
Why Use Video for Marketing?
Why use video for marketing? It's a question commonly asked by businesses who haven't yet implemented a strategy for content. Customers are wanting and expecting to see video content to guide their purchasing decisions. Research suggests more than 50% want to view videos over all other content. By adding the word video to an email subject line, customers are almost 20% more likely to view the...
Using the AIDA Marketing Model to Help Drive Sales Online
Engaging with your customers can be one of the hardest things to do online. This is especially true if you are planning a sales and marketing strategy for one of your products. If you find yourself stuck for ideas and you are new to marketing space, then there is hope. The solution we recommend to help drive conversions and sales is simple. It is called the AIDA marketing model. AIDA stands for...