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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
Maintaining Professional Standards with Commercial Portrait Photography
Creating a Persona For Success - First Impressions Count with Commercial Portrait Photography. Maintaining professional standards is a core attribute of how industry leaders represent themselves. How their customers, competitors, and employees see them. Why should their professional profile image be any different? Therefore, they must create a persona for success. A professional representation...
Digital Marketing Trends Using Video
Creating content with the intention of it going viral can be a strike of luck. However, if you happen to notice a digital marketing trend then you could copy the video style and create just as much success. So, how do you go about noticing a trend before it becomes popular? There are a number of tools you can use to help with keeping an eye on the popularity of content. Many of them require...
Marketing Socially and Ethically
There are many ways to market a product. You might like to target your customers with a humorous approach or talk to their emotions. Whatever the direction might be there is one thing you must do as a marketer, communicate your marketing message ethically. Marketing socially and ethically is a vital philosophy and strategy for everyone involved in your product or service. Internally your...
How to Create Content – SEO and Distribution
The creation of compelling content is key to customer engagement. Your two greatest content sources are photography and video. For the greatest effectively use one or both mediums on social media platforms and websites. To become an industry leader create content that is smart and effective. The knowledge and ideas you create and share will drive customer conversions and sales. The Importance of...
How to Create Content – Understanding the Importance
What is content? Content is the type of medium that consumers seek to drive their viewing, reading and purchasing decisions online. Content can come in many forms. For example, to create content for social media you could film either a video, take some photos or market using advertising. On the other hand, website content can be as common as blogs, news articles, podcasts or community forums....
Visionair Media partners with Sydney Build Expo 2019
Visionair Media is proud to announce its partnership as the official event photographer for Build Sydney Expo 2019 held at Hordern Pavillion and Royal Hall of Industries on March 14-15, 2019. Sydney Build Expo is Australia’s largest construction, design and architecture exhibition. Join us at stand 23! We will be handing out some great giveaways to attendees and we will have a photo booth onsite.
Part 2: How to Create your own Video for Social – Production and Post Production
To create your own video for social media you do need to put in some preparation, planning and thought. Producing your own videos can give your finished product a more authentic feel, which your audience will appreciate. Your voice resonates well with viewers on social media especially as consumers are seeking more video content. Once you have planned your video marketing strategy and know the...
Part 1: How to Create Your Own Video for Social – Planning and Strategy
More people want to view videos over all other content. Social media platforms have the highest reach. Creating compelling video content for your social media or next campaign requires planning and a solid strategy. Just like any marketing campaign, you need to model your approach with these platforms in mind. Preparation should involve the type of audience you wish to engage if you wish to...
Building better customer experiences with drone photography and video.
Drone photography is not a new photography or video tool. The technology has been around in cinematic movie and television production for some time. And of course, there is a strong demand for drone technology at a consumer level. However, it has now become a more accessible and useful solution for video and photographic marketing solutions. The use of drones gives a customer a sense of view....
Drone Guide: What you need to know as an organisation?
Are you considering using drones as a business tool? It might be best to read this drone guide first as there are some essential points you should understand before flying. Drones have become a fantastic solution to providing easy access aerial video and photography. The varied uses for drones are expanding. However some of the primary applications many businesses are using them for include;...