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How to Create Content – SEO and Distribution

How to Create Content – SEO and Distribution

by Leigh Diprose | Feb 8, 2019 | film Production, Product Photography

The creation of compelling content is key to customer engagement. Your two greatest content sources are photography and video. For the greatest effectively use one or both mediums on social media platforms and websites. To become an industry leader create content that...
How to Create Content – Understanding the Importance

How to Create Content – Understanding the Importance

by Leigh Diprose | Feb 8, 2019 | film Production, Product Photography

What is content? Content is the type of medium that consumers seek to drive their viewing, reading and purchasing decisions online. Content can come in many forms. For example, to create content for social media you could film either a video, take some photos or...
Integrated Marketing Communications: Creating a Consistent Strategy

Integrated Marketing Communications: Creating a Consistent Strategy

by Leigh Diprose | Jan 31, 2019 | film Production, Photography General, Product Photography

Integrated Marketing Communications (ICM) is a strong communication strategy for brands and businesses. We recommend using ICM for these entities to provide consistency of voice. For instance, when talking about price, place, promotion and product, ICM is most...
Top Photography Trends For Brands in 2019

Top Photography Trends For Brands in 2019

by Leigh Diprose | Jan 31, 2019 | Photography General, Product Photography

Photography has always been a favourite medium for marketing campaigns, especially for online and traditional advertising. Billboards, posters and social media are still around, which is why the medium is so popular. When deciding to include photography in your next...
Creating Smart Content with Photography and Video

Creating Smart Content with Photography and Video

by Leigh Diprose | Dec 6, 2018 | film Production, Photography General, Product Photography

Creating smart content is always key to a successful interaction with a potential or existing customer. It’s about creating content based on your intelligence with your audience, or more explicitly speaking with an individual customer. Plan, Research and Understand...
How to Create Quality Visuals in your Next Campaign

How to Create Quality Visuals in your Next Campaign

by Leigh Diprose | Dec 4, 2018 | film Production, Photography General, Product Photography

Creating quality visuals for your next campaign is extremely important. Without a diverse repertoire of creative assets, your audience will rapidly disengage and become tiresome. To master the art of a polished visual, we recommend adhering to some fundamental...
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  • TikTok: Is it a good platform for your business? 22 April 2021
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  • Brand Building 101: Why You Need Videos to Showcase Your Brand 27 January 2021
  • 4 Reasons Why Videos Generate Quick SEO Results 27 January 2021
  • How To Produce a Video That Generates Sales: Step by Step 2 December 2020
  • Using Virtual Reality (Part 2): Creating Unique Experiences for Customers 27 November 2020
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