Small to medium businesses are arguably the backbone of the Australian economy and as we become reliant more on digital systems, SME’s should look toward video to better connect with consumers. Commercial environments are becoming increasingly competitive however,...
While many Australians flock to the internet for entertainment purposes, there are still millions of viewers watching free-to-air TV. And who can blame them? Stations are still pumping out great binge worthy TV, from the Bachelor, Big Brother, MasterChef to 60 Minutes...
So far, 2020 seems like an unrealistic situation in which everything comes to a sudden halt. The world is steadily moving towards a recession due to the lack of economic activities in this year. As the pandemic continues, businesses are gradually trying to adapt to...
VIDEO PRODUCTION: USING THE POWER OF VIDEO IN A TIME OF CRISIS We have officially entered a new era due to the global pandemic of COVID-19. Responding to change our marketing strategies should adapt to follow suit. With many Australian’s stuck at home now is the best...
When creating your next corporate video to promote your products or team, there are some critical elements to consider. It would be easy to drive into video production without a plan or idea of how to best achieve it. But the results would be almost unusable for...
Worldwide, the whole idea about corporations wanting to make videos about their business isn’t new. What initially started as part of their marketing plan has now become the central part of every marketing campaign. Australia is no different. When it comes to...
