Marketing is changing dramatically. More people expect to see photography and video content before they even walk into a store or make an online purchase. It’s why creating engaging content is essential. This ensures an accurate and true representation of your products and services that also align with your brand strategy. Utilising the most appropriate level of equipment and services to capture and edit content is necessary. As this will ensure your consumer’s expectations are met.
Styles of Photographic Content
Social media is now the major platform for photography and video content. Knowing how each social media channel works and how your consumers interact with each is essential. There is a broad range of photographic styles used in marketing. Consumers want to see clear and accurate photographs of products from multiple angles.
They want to see lifestyle photos to envision how they can interact with the product. Plus, infographics are a great way of showing overlay instructional text and detail on photos.
Styles of Video Content
There is also a range of styles for video. You can plan brand videos, expert interviews, demonstration, and educational videos to build upon your brand strategy. Live video is best employed here. As this type of content sends an instant message, allowing for consumer feedback in real time. This feedback provides a sense of spontaneity in your videos.
Plan For Your Photography and Video Content
Once you understand the type of photography and video content you wish to develop, you need to plan how you will create it. The planning process allows you to create content to align with your overall marketing strategy.
Creating a storyboard and a script is an excellent first step. These pictures form your narrative and direction. Plan for photography and video content that will capture your target audience. You essentially want to retain their engagement.
Execute With the Right Tools and Services
Creating your own photography and video content for social media is a more cost-effective solution. Producing your own content can give the finished product a more authentic feel. This resonates well with viewers. Especially on social media. However, to create beautiful high-quality photography and video marketing content, you need to engage the services of a professional. Such a service would employ quality equipment.
Creating Polished Photography and Video Content Ready for Sharing
There is a broad range of software and online services that can assist you in editing. However, editing your own media content is a very time-consuming process for the inexperienced. To create engaging content that creates a narrative we recommend employing a professional.
A professional can provide a total end to end product, which markets well. Each photo or video will be taylor made for publishing on social media, your company website or another marketing platform.
Effective photography and video marketing content is best created in-house with acquired knowledge and experience. There are many benefits to taking this approach, namely cost. However, to create beautiful content that aligns to your brand and marketing strategy, you should engage in a professional media production service.
To learn how Visionair can support your business with professional photography and video marketing content, we encourage you to contact us today by calling 1300 55 70 90 or emailing us at info@visionair.com.au.