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Over the past few years, videography as a communication tool has gained popularity all across the globe. You see it everywhere – social media apps such as Facebook and Instagram, television, text messages, and online advertisements.

The leaders of the Russian Revolution were always fascinated with the power of film as propaganda and educational tool for a mostly illiterate population. The simple reason for this was the medium’s ability to inspire emotion among groups of people. Now, one hundred years on, film/video remains the most potent tool for generating emotion in a dispersed audience. 

Since video as a communication tool has become so popular, creating videos has never been easier. Now, every person has access to filming, editing, and publishing videos. But why is there a hype about videos? Let’s explore the topic and find out.

Reasons why Video is A Powerful Communication Tool 

Video Evoke Emotions 

Responsiveness is essential for video content. If you can tap into a person’s emotions, you can also tap into their subconsciousness – something you can then influence in subtle ways to your advantage. Videos are, by far, the most powerful way to evoke somebody’s emotions. This is mainly due to the fact that people can hear the tone of your voice, see the expression on your face, and consequently relate. 

Not many formats can evoke as much emotion as video can.

This Communication Tool Engages Audiences

With a great combination of visuals and sounds, there is nothing a video can’t do. Since it is the most popular communication tool, an audience is ready to watch as long as you follow up with valuable and concise content. 

Creates Brand Awareness

Brand awareness is the key influencer in various processes these days. Customers should not only know your brand name. They must understand that there is an alignment between their values are and your brand image. The best way to do that is with the help of videos that enhance your plain-text content marketing strategy, making it an essential communication tool. 

This is basically because videos let you tell a story which reaches out and connects with customers by understanding and showing them who you are and what your brand is all about. Videos also improve Search Engine Performance something that we at Visionair Media experience on a daily basis. Consequently, a video reaches more people than an article. Moreover, you can upload a video on almost all websites which makes creating brand awareness even easier. 

The Strongest Communication Tool – Video Reaches the Most People

More and more people are consuming online videos, so an increasing number of businesses and individuals have the chance to communicate with their audience successfully. Videos currently account for half of all mobile traffic – a higher portion than any other medium. 

Video as a communication tool generates the most traffic compared with other mediums

Video Builds Trust

 “The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content” – Anonymous. 

Trust is the foundation of conversion and sales, but building trust should be a goal on its own. Video content is likely to engage an audience and ignite emotions. Videos actually foster trust and encourage consumers to make purchases online as compelling marketing videos present your product in a conversational form. This is why a video is considered the most powerful communication tool. 

Why corporate video?

Corporate video production is a sure way to capture the attention of your audience, whether it be consumers or clients, it was a way of amplifying marketing communications messaging. Importantly, corporate videos can be placed in various places securing the attention of many views.

What makes a good corporate video?

A good corporate video is one that has the capacity to tell a story. Viewers need to be engaged with a storyline and this can be executed through a creative brief that reflects a company’s marketing plan.

How much does a corporate video cost?

The cost behind a corporate video is based on various factors. At the low end, a simple corporate video may start at $2,500 to $10,000 plus, depending on scripts, storyboard, location, talent, editing and various professional visual requirements.

What is a corporate culture video?

A corporate culture video is a video which demonstrates various corporate values. An organisation that plans on creating such a video should clearly identify their values as a business. These attributes can be demonstrated through discussions and initiatives that the company conduct.

Videos are surely the medium of the future. From Youtubers to TikTokers, from brands to social media platforms, videos act as an ideal communication tool. This is because videos not only build trust but evoke emotions which is why people can relate and develop both interest and confidence in the content. Video, as a communication tool, appeals to mobile users and boosts conversion and sales. 

This medium has a soaring potential for years and now is the time for it to fulfil its true capacity. The extent of a video’s social scope is just miraculous. So, if you need to reach out to the world, all you need is a video! 

Leigh Diprose is a Visionair Media Content Master and Photographer.He is a Business Manager, Communication and Social Media Specialist with over 15 years of marketing, communication and sales experience. Leigh connects, educates and provokes thought by producing quality, high impact, smart articles for Visionair Media.Leigh is an all-around awesome guy and a wonderful source of knowledge. He is passionate about tech and product categories and specialises in Blockchain technology.

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