Over the past few years, videography as a communication tool has gained popularity all across the globe. You see it everywhere – social media apps such as Facebook and Instagram, television, text messages, and online advertisements.
The leaders of the Russian Revolution were always fascinated with the power of film as propaganda and educational tool for a mostly illiterate population. The simple reason for this was the medium’s ability to inspire emotion among groups of people. Now, one hundred years on, film/video remains the most potent tool for generating emotion in a dispersed audience.
Since video as a communication tool has become so popular, creating videos has never been easier. Now, every person has access to filming, editing, and publishing videos. But why is there a hype about videos? Let’s explore the topic and find out.
Reasons why Video is A Powerful Communication Tool
Video Evoke Emotions
Responsiveness is essential for video content. If you can tap into a person’s emotions, you can also tap into their subconsciousness – something you can then influence in subtle ways to your advantage. Videos are, by far, the most powerful way to evoke somebody’s emotions. This is mainly due to the fact that people can hear the tone of your voice, see the expression on your face, and consequently relate.
This Communication Tool Engages Audiences
With a great combination of visuals and sounds, there is nothing a video can’t do. Since it is the most popular communication tool, an audience is ready to watch as long as you follow up with valuable and concise content.
Creates Brand Awareness
Brand awareness is the key influencer in various processes these days. Customers should not only know your brand name. They must understand that there is an alignment between their values are and your brand image. The best way to do that is with the help of videos that enhance your plain-text content marketing strategy, making it an essential communication tool.
This is basically because videos let you tell a story which reaches out and connects with customers by understanding and showing them who you are and what your brand is all about. Videos also improve Search Engine Performance something that we at Visionair Media experience on a daily basis. Consequently, a video reaches more people than an article. Moreover, you can upload a video on almost all websites which makes creating brand awareness even easier.
The Strongest Communication Tool – Video Reaches the Most People
More and more people are consuming online videos, so an increasing number of businesses and individuals have the chance to communicate with their audience successfully. Videos currently account for half of all mobile traffic – a higher portion than any other medium.
Video Builds Trust
“The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content” – Anonymous.
Trust is the foundation of conversion and sales, but building trust should be a goal on its own. Video content is likely to engage an audience and ignite emotions. Videos actually foster trust and encourage consumers to make purchases online as compelling marketing videos present your product in a conversational form. This is why a video is considered the most powerful communication tool.
Videos are surely the medium of the future. From Youtubers to TikTokers, from brands to social media platforms, videos act as an ideal communication tool. This is because videos not only build trust but evoke emotions which is why people can relate and develop both interest and confidence in the content. Video, as a communication tool, appeals to mobile users and boosts conversion and sales.
This medium has a soaring potential for years and now is the time for it to fulfil its true capacity. The extent of a video’s social scope is just miraculous. So, if you need to reach out to the world, all you need is a video!