Increasing business in this modern online world is challenging. It seems everyone is competing with your customer’s dollar. So, what can you do to stand out? Reaching new clientele or acquiring more business doesn’t have to be rocket science. If you look at it, simply it is an easy path to get to number one. Probably the best method of making your business stand out is using the art of persuasion through video and photography.
Essentially you can create valuable content for your future customers. The types of video and photography assets you create are endless. But, ultimately each asset you create should contain a value for the receiver. Think about what your audience wants to know and solve the puzzle by providing the answer. Ask yourself what would they say ‘thank you’ for?
How to Persuade Using Video and Photography
Influence: The Art of Persuasion by Robert Cialdini, is an excellent summary of how brands can use art to persuade their customers. In the book, Cialdini examines the practice of exchanging things with others for mutual benefit. Some of the critical methods all revolve around if I create this for you, what can you give me in return? For businesses this type of ask is subtle. To obtain a return, you could provide a free sample, an infographic, a tutorial or even a guide. Whatever the case, the asset you create should contain high-quality photos and video to help show it’s high value.
What Should You Create to Persuade Your Audience?
High-quality video and photography is key to a successful asset that is both engaging and reflects your brand’s identity. Employing the services of a professional photographer or video product crew is also a good idea. Not only do they bring their expertise to a shoot, but many reputable brands offer full packages. Within whatever package on offer, check to see if the business can produce completed products. Some of the questions to ask might include checking to see if they can consist of sales copy, image assets, videos and graphic design that help persuade customers into buying your product or service.
The Value of Persuasion.
Value is a form of currency. When you create value for your customers, they invest in you by trusting in your brand. You are seen as a person of knowledge. This understanding and trust will lead to wanting to learn more about your business. Eventually, you will find increasing success with sales as a connection between you and the customer grows stronger. Word of mouth eventually spreads, and you gain more customers over a while.
Distributing Your Content for Greater Impact and Persuasion
If you create an asset make sure you include the free content online. The best place for the content is on your website. The reason for this is you have full control over how you retarget the customer. To begin with, you always should ask your customer for at least their first and last name, email address and optionally their contact number.
Once you obtain this information, targeting them in a follow-up email is extremely simple and effective. Ongoing emails containing just as valuable tips, explainer videos or insight into a subject or product will generally convert around 2-5% of your list. Retargeting customers through Facebook (using a Facebook Pixel on your website) can usually see greater success. For instance, if you have an excellent free product that adds value you might see a $6 return for every $1 spent on advertising.
As you can understand, persuading your current and future customers using video and photography in an asset is easy. All you have to do is provide a free solution to a customer’s problem. We encourage you to engage with the Visionair team to learn more about how we can help create artful persuasive content using professional photography and video production.