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You have a great brand story to tell. Your shots of the characters are perfect, and the setting of your scenes blends with your costumes to sell your brand identity. What remains now are precise additional clips that will enhance your story by breaking the monotony of narration, creating vivid imagery, or tie scenes together so that your story flows smoothly.

Your choice of the source of these small clips will determine the success or failure of your overall content as you will find out in later paragraphs. But first, here are the various sources of supplementary footage.

stock video footage
Stock video Footage

Which Options Do I Have?

 Given the sensitive nature of marketing content, your footage should fit faultlessly with the larger work. The following are the three main sources of additional footage that you can consider:

Use Stock Footage

Stock footage is a  collection of general videos from which you choose a clip that you hope fits best with your brand story. These clips are mostly owned by stock footage websites, and they come in two forms:

  1. Rights managed stock video footage
  2. Royalty-free stock video footage

Rights-managed stock footage charges you a fee for a one-time permit to use their footage,  while royalty-free stock footage can be accessed by anyone without having to pay for a license. 

Shoot a Unique Footage that Fits Perfectly Into Your Story

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Unique Video Footage

Your second option will be to go back to the field to shoot your supplementary footage. You can also let a professional content company help you with the additional shots. Having a professional company take the footage for you is especially good because it allows you the peace of mind and time to concentrate on other aspects of content creation.

Combine Stock Footage With Your Footage to Come Up With a Unique Video

The third option is to combine a small part of the footage that you already have with stock footage to create unique additional footage. This option takes away the generic nature of stock footage, making it combine flawlessly with your content.

Unique Additional Footage Vs Stock Footage

The answer to whether stock footage is worth it lies in comparing it with unique content to see the pros and cons of each.

Unique Footage is Specific to Your Brand Story While Stock Footage is General

Stock footage is made by random photographers who do not understand your brand story or the exact message you want to pass across. The varied photographers read from a similar script and the possibility of having related ideas about the setting, lighting, or any other part of footage in multiple stock footage is high.

When you create your footage, however, you make it with your brand story in mind.  Whether you do it yourself or with the help of a professional content creation company, you will have control of the setting and costuming in line with your brand.

video production copyright contract
Copyright to your Unique Content

After the one-time stock-footage license expires, you cannot use the footage without paying for another permit. 

 When you create your unique content or pay a content company to help you with the task, you own the copyright of the footage. This, therefore, means that you can use the same footage in the future without having to pay an extra dime.

Unique Content is Rare While Stock Footage is Cliche

Nothing will derail your brand image than using footage that had been used in another brand’s content. You wouldn’t want your audience thinking of another brand while watching your content, would you? 

video production team

A reliable content creation company has staff who are specialized in producing marketing content. As such, your brand is going to benefit from their vast experience, which will transform into more sales for your brand.

Are you looking to create additional footage for your project? Working with Visionair will give you unique and well-thought-out supplementary footage.

Award winning photographer. Born in Frankfurt, Germany and moved to Australia in the early 1980's as a kid. A passion for photography and a drive for business led him to combining the two and creating a product to service the marketing / media industry to create benefits for organisations worldwide.

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