Just envision a day void of indulging in YouTube videos. It’s hard to even fathom, isn’t it? Such is the profound impact that YouTube has on our daily routines. For internet marketers and brands, YouTube is an invaluable resource. Ranking second only to Google, it holds the position of being the world’s second-largest search engine, a testament to the platform’s dynamism.
With a staggering user base of over 1.9 billion, YouTube surpasses the combined user counts of Facebook and Netflix. The compelling statistics and figures emanating from YouTube are truly captivating, consistently drawing the attention of numerous brands and influencers. Research indicates that nearly 70% of YouTube viewers access the platform via mobile devices, with the average daily usage per user clocking in at approximately 40 minutes.
These engagement metrics undoubtedly make YouTube an appealing platform for a multitude of brands. Music videos, in particular, are a sensation, with the likes of “Despacito” ranking among the most-watched music videos on YouTube.
Intriguingly, Australian parents have long considered YouTube as a trustworthy source of parenting insights. It’s noteworthy that approximately 81% of Australian parents turn to YouTube for a variety of solutions, making it a go-to resource for parenting advice.
If you’re interested, we also offer a meticulously researched infographic on YouTube Statistics for the year 2021.