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Visionair media - blog

We work tirelessly to bring to you content that will be interesting and useful at the same time. The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
Video Production

Sydney’s Top 10 Locations to Film Your Next Corporate Video Production

If you are from Australia and have been to Sydney, you may know it’s a place that holds many secrets. There is so much to do and see. If you are an established Sydney business telling your corporate story in the surrounding suburbs and beautiful locations are something worth doing. Customers gain a local perspective, while interstate and overseas customers experience greater understanding of Sydney, Australia and more importantly your own business or service. In this article, we will...

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Sydney City for Corporate Video Production
Video Production

5 Video Marketing Strategies for Christmas

Christmas videos open up a whole new world of possibilities. Video allows you to engage with existing and potential customers at a more personal level. Christmas can be a busy and emotional time for many people. Understanding this is key to delivering tailored and personal products and services. Video marketing is a fantastic way to interact with your customer base to provide them with valuable Christmas ideas and solutions. Alternatively, you may use your Christmas marketing strategy to...

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Marketing Strategies for Christmas
Video Production

What to Consider When Hiring a Video Production Company

Your team and business have made an invaluable decision when hiring a video production company. Your choice will prove to be valuable provided you consider vital stages and requirements. Regardless of the style of video, you wish to create, hiring a professional video production team will ensure success. If your business is product-based, video can amplify your marketing of such products in orchestrated and dynamic ways. If you are a service-based business, video can significantly boost...

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Video production equipment
Video Production

Preparing Your Team For Your Next Video

How well do you think your team would receive the news that they have a part to play in a team video? Some people may oppose the idea of being on camera. Some may be energised by the opportunity. Nerves are natural and expected. Make your team aware of what to expect and what their role is. Explain the benefits for them and the business. Above all else, engage them in the entire process and turn this opportunity into a team-building exercise. Planning For a Team Video Use a detailed plan or...

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Preparing Your Team For Video
Video Production

Myths Stopping Companies from Investing in Video Production

https://vimeo.com/372545198 Kickstart Your Video Marketing Strategy The results are in, and the evidence is strong. Video marketing is king and the time to invest in your video strategy is now. Business is quickly discovering that the use of video marketing is expanding and driven by consumer demand. Your customers now expect to see some form of video content before making a purchase. The video could be about your products or services. Unfortunately, some management teams refuse to invest...

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Myths Stopping Companies from investing in video
Video Production

How to Create a Personalised Video

One of the key goals of marketing any product or service is to deliver personalised solutions that increase customer engagement. Further to this, such a customer will identify with your brand and represents a potential lead ready for conversion. Creating a personalised video to engage with such a customer at a higher level will maximise conversion opportunities. There is currently such a high demand from customers to see video marketing content. Your team is responsible for looking for new...

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Creating personal videos
Video Production

Video Advertising: How Does it Work and Is It Worth It?

Video advertising is the hot-ticket to increased customer engagement and growth opportunities for conversions. Through a growing range of social media and content sharing platforms, video marketing can specifically target audiences with tailored solutions. This flexibility allows for your video to match a general audience or a targeted demographic. Further to this, a wealth of analytical data is available to help you first understand each target demographic. The same data demonstrates the...

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Video Advertising
Video Production

Why and How You Should Speak to Your Team About Video Production?

Now is a crucial time to engage your team and business in video production. Video is a driving force to maximise your marketing strategy. Ignoring this opportunity is ignoring future success for your team. Consumers are now, more than ever, expecting to see video content as part of any transaction that they make. The use of online streaming services and social media video is not going to diminish. The marketing opportunities for video are only going to expand.  Where is Video Heading?...

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Planning a video production with the team
Video Production

Selling Video Marketing to Your Manager

It is a crucial time to engage your business in the area of professional production and video making. It should be your goal to maximise your marketing strategy. Given the pace and direction that video marketing is heading, ignoring this opportunity is ignoring future success for your organisation. Consumers expect to see video content as part of any transaction that they make. Social media and online video are here to stay, and the marketing opportunities they afford businesses are...

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Here are some ways to promote video marketing to your boss
Video Production

4 Top Video Marketing Campaigns

Video marketing is a powerful tool, and when done with excellence, the results are memorable and can turn a profit. In this article, we will showcase four influential video marketing campaigns which come immediately to mind. After each video, we will explain some of the techniques they used and how you can implement them in your own business. So, sit back, turn up the volume and prepare yourself to witness video marketing 101. An Authentic Video Marketing Campaign - Nike Nothing Beats a...

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