Videos are dominating online traffic, and have become a big part of many companies’ marketing strategies. A professional-quality video will generate leads and convert then down the sales funnel. Creating promo videos may sound costly, overwhelming, and time-consuming, but it isn’t. Here are some thrifty tips for creating videos on a start-up budget:

Create a Compelling Script

script writting

The objective of every marketing video should be to deliver engagement and shareability. However, this can only be achieved if the videos have a compelling script that will spark strong emotions among viewers. It’s essential to keep your video’s script short, to capture viewers’ attention within the shortest time possible. Before creating a video, list down all the elements that you wish to incorporate therein. This may include:

  • A key message about your products/services
  • Your brand values/identity
  • A call-to-action

Use Pre-Licensed Content

The most costly aspect of video production is the media (music and filming). You can cut costs significantly by using pre-licensed content. In this case, you’ll only need to utilize the available video creation platforms that offer free access to music tracks and visuals. Once you have this content, all you need to do is edit it to suit your needs.

Leverage Free Editing Software

free video editing

Editing is arguably the most dreaded part of the video creation process, especially to someone operating on a budget. Rather than using expensive video editing software, find cheaper and user-friendly options that you can use without professional help or prior experience. Your computer has free editing software such as Windows Movie Maker and iMovie, which you can use to create videos that pop.

Keep Your Videos Simple

If you’re operating on a shoestring budget, it doesn’t make sense to go all out when shooting your videos. Start by simplifying the creation process by using storyboards and templates to create unique videos that viewers will love. The best part about templates is that they can be used to create subsequent videos.

Use Available Equipment


Video production equipment such as cameras, tripod stands, and microphones are expensive. Trying to purchase them will deplete your tight budget even further. If you have to use the equipment to shoot your videos, you’re better off hiring them. Nevertheless, you can also film high-quality but affordable videos using a smartphone. If well-edited, such low-budget videos will help you engage your audience.

Find a Good Filming Location

The filming location helps to give your budget videos a professional feel and look. Some of the factors to consider when choosing a filming location include:

  • Lighting

It’s best to find the right lighting since this will improve the quality of your videos and make them pleasing to the eye. Besides, lighting helps you to incorporate a positive mood into your videos. Since you’ll be working on a budget video, your best option it to set up your shot outdoors or next to a window to take advantage of natural light.

  • Background

If you’re shooting an interview-style video, find a background that is free from distractions. For instance, a single-colour background will make it easier for viewers to distinguish the characters from the environment.

  • Audio Quality

The fact that you’re shooting a low-budget video doesn’t mean that its audio should be of poor quality. When using smartphones of cameras without a mic extension, ensure that audio recordings are made in a quiet place free of background notices such as wind, music, and cars.


In today’s world of social media, every business needs to shoot marketing videos. However, this doesn’t have to be an expensive undertaking. You can still create awesome videos on a budget. If you need video production services, do not hesitate to contact Visionair Media.

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