Creating Virtual Reality Tours for Real Estate
Those of you who work in real estate probably find it continually frustrating that you can’t show prospective clients exactly what it’s like to live in a home. When taking prospects on a tour of a house, it’s impossible to envision what it’s like to actually live in the dwelling with full furnishings.
Many potential buyers might balk as a result of not being able to imagine themselves living there. With virtual reality, they can finally get an idea of what it’s like living in a home with furniture and interacting people.
Our virtual reality experiences are a step up from the overly clumsy presentations you’ve seen in years past. Now it looks like a hyper-real environment, plus more immersive. Thanks to the use of Google Cardboard goggles, your clients can feel themselves walking through the house.
In our presentations, we’ll be able to include furnishings and people moving around the environment. This means showing exactly what a typical family would do living in the household through the dining rooms, the bedrooms, or even outdoors.
It’s an advanced experience with a higher cost and best suited for higher priced dwellings.
Other Marketing Opportunities With Virtual Reality
As you see with our real estate VR experience, we can change everything about the way you promote new homes. Possibilities in multiple industries for general marketing are also endless.
Being able to promote a product or a service has ample opportunity to bring a stronger selling point about what you do.
In other parts of the world, companies are already using virtual reality experiences for buying cars. We’ll bring this to your own Australian car dealership.
Imagine being able to let customers drive a prestige vehicle on your lot through virtual reality. VR feels so real now, participants feel like they’re truly in the driver’s seat hitting Australian roadways or backroads.
Some other notable VR experiences you could create:
- Take customers on a tour of a luxury yacht you’re selling or leasing. They can even get a feel for what it’s like taking the yacht out to sea.
- Create a virtual reality video of people using a new product you’re selling. Showing real-world examples in VR that demonstrate how your product solves a problem creates a compelling way to make an instant sale.
- Setting up virtual tours of travel destinations. The travel industry continues to thrive here in Australia, especially with cruise lines. Being able to see what it’s like to go on a cruise or visit parts of Australia helps your clients experience a trip before booking the real thing.
The Aesthetic Appeal to Virtual Reality
At Visionair Media, we look at VR as a new technical aesthetic to make your products and services look more appealing. Recently, we also started adding lifestyle photography to our roster of photography services.
You can basically create the same feel in virtual reality. In this regard, you’ll want to create top-tier, specialised experiences for your customers.
We’ll look at how to create VR experiences and examples of VR by air (via drone) in Part Two.