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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
How Can I Use Video Marketing to Help Build My Brand
Running a business which delivers products and services to consumers requires a video marketing strategy. A crucial part of this is to communicate your brand and how it stands out from your competitors. Your brand is your identity, heritage and your values. It is something that you may live and breath, but do your customers know what your brand is other than a logo on a website? Do they know...
Creating Smart Content with Photography and Video
Creating smart content is always key to a successful interaction with a potential or existing customer. It’s about creating content based on your intelligence with your audience, or more explicitly speaking with an individual customer. Plan, Research and Understand Your Customer You should always think about, prepare and research the type of smart content you want to use. To gain knowledge and...
How to Create Quality Visuals in your Next Campaign
Creating quality visuals for your next campaign is extremely important. Without a diverse repertoire of creative assets, your audience will rapidly disengage and become tiresome. To master the art of a polished visual, we recommend adhering to some fundamental industry tips. In doing so, your success will be an engaged audience who is willing almost to do or buy anything. Understand Your...
The Science Behind Architectural Photography
A great architect demands excellence. So too should an architect's visual portfolio. To achieve this architectural photography should always have a clear design that depicts the small details and facets of a build. Composition, form, texture and light must all form part of a photographer's approach to obtain images that showcase the architectural photography. There are many ways to take an...
Why Use Video for Marketing?
Why use video for marketing? It's a question commonly asked by businesses who haven't yet implemented a strategy for content. Customers are wanting and expecting to see video content to guide their purchasing decisions. Research suggests more than 50% want to view videos over all other content. By adding the word video to an email subject line, customers are almost 20% more likely to view the...
Using the AIDA Marketing Model to Help Drive Sales Online
Engaging with your customers can be one of the hardest things to do online. This is especially true if you are planning a sales and marketing strategy for one of your products. If you find yourself stuck for ideas and you are new to marketing space, then there is hope. The solution we recommend to help drive conversions and sales is simple. It is called the AIDA marketing model. AIDA stands for...
Top 10 Product Style Tips for Your Next Lifestyle Campaign
If you have tried taking photos for at least a few months, you might wonder why the images don’t look like the professionals? Apart from experience, adding style to a shoot has a lot to do with it. With product photography on the rise, many photography businesses are keeping busy. Stylised product shots are all the rage at the moment. So, how do you go about creating a similar look for your...
How to Create a Brand with Lifestyle Photography
Creating a brand is a challenging task. It takes hours of dedication, hard work and sometimes some luck to become successful. To begin with, you may have an idea of what your logo and business looks like, but did you know what theme or style you should create for your brand? Enter lifestyle photography. Using a genre of lifestyle photography brands can build their business through visual...
How a Promotional Video Boosts Your Brand?
Why a promotional video? A promotional video can help transform what your company stands for. As the brand you have complete control over the look and feel of what is produced. Ultimately a video can tell the complete story of your brand in the most powerful and memorable ways. So, if you are interested in increasing your conversion rates, generating new leads and boosting your overall brand...
New Innovative Product? Teach Your Customers How to Use Your Product Using a Product Video
With many products being released all the time across many skews understanding the product's technology and functionality can often be confusing. A product video can often be the saving grace in explaining what the product does and how the person should interact with the innovation. Fortunately, there are many types of ‘how to’ videos a brand can produce to help explain the product. Each video...