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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
80% of Internet Traffic Will Be Video in 2020 – Start a Video Marketing Strategy
With mobile devices now connecting more users than ever before, it's no wonder why video generates more traffic year on year. Cisco predicts that in 2020, over 80% of internet traffic will be driven by video. That's quite a number! If your business isn't already dabbling with a video marketing strategy, then we highly recommend you start. Based on the numbers video is a sure way of getting...
5 Top Video Production Mistakes and Solutions
We have all made mistakes in our lives - some mistakes are costly while others we can brush off as experience. In business of video, making a production mistake is generally an expensive experience. So to avoid the financial headache, it is best to seek some good old fashioned advice before going ahead. The age-old saying goes if you don't know about a subject then try to educate yourself...
Winning B2B Video Strategies
Now you have created your video; the next step is to reach as many people. Make sure you define your target audience. In this article, we will explain some winning B2B video strategies which you can implement to maximise your return on investment. The First and Most Powerful is Using LinkedIn Paid Services LinkedIn is continuing to stand out as an excellent platform to reach professionals in and...
Accelerating Partnerships By Using Video Marketing
Documenting partnerships through a professionally produced video can strengthen the relationship for those involved. Furthermore, the benefits and opportunities for all accelerate through the use of this type of marketing. For example, brand awareness for both organisations grows across each others audience base. As a result each partner is able to leverage the exposure from one another’s...
Who and What Should I Feature in My Next Video Campaign?
Business is changing and all for the better. As technology surrounds us, so too is the way we interact with it. For the majority of consumers out there, they are more likely to recognise your business through digital means, than via your offices. So how should you go about telling your business story on a digital platform? There are several directions you could go with your digital strategy, but...
4 Ways to Source Talent for Your Next Video
In this article, we will provide four ways to find and source talent for your next video. Finding someone who is experienced in front of the camera is often the role of a producer, video production manager or talent scout. However, as you might be a small business outside of the industry, finding the right person to fit your profile can be difficult. When you look for someone, they have to...
Corporate Video: 5 Tips to Maximise Exposure
You may have finished your corporate video, TVC or product video only to realise that distribution is something you didn’t think about. Don’t worry; you are not alone. Here at Visionair Media we have a broad understanding of the production process that filming entails. Distribution is all part of the production process, and if you do it well, you will see fantastic engagement. In this article,...
How Corporate Video Biographies Can Transform the Perception of Your Organisation?
Incorporating video biographies as part of your business brand identity can be transformative. These type of videos supersede traditional ‘meet the team’ methods that are static and uninteresting. Implementing video biographies can add a highly personal touch to the services your business is offering. Therefore, video biographies can build upon consumer confidence in your brand, company,...
Creating Storyboard Marketing for your Video Campaign
Crafting a story takes a lot of planning and preparation. You may not notice how much time goes into the making of a novel or video marketing campaign, but we can assure you it’s a lot of time! Without a good story, there is no point in carrying out the production. So, therefore, it is crucial to spend a significant amount of time on how your story will unfold. And more importantly, what each...
Scouting a Location, Props and Talent For Your Next Video
When developing any form of video to support your business marketing strategy, there are crucial elements to consider. While the use of social media platforms has pathed the way for self-made video, a far more accessible and cheaper option, it is not always the best solution to showcase your business and brand. In reality, to produce a high-quality marketing video, you will require a capable and...