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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
Vinnies CEO Sleepout: Capturing the Night in Photos
Having a CEO sleepout might sound like something you wouldn't see the head of a company do, but it's worth it when it's for a good cause like homelessness. Here at Visionair Photography, our CEO (Jim Moustakas) is going to take part in a project called Vinnies Sleepout. It's a cause he and our company support in full, though it's also a call for a new photo project. The initial goal is to raise...
Viral Videos: How Adding Video to Your Blog Helps Promote a New Product
The process of vlogging has become a huge sensation in Australia over the last few years in a time when blogging requires more interesting media to stay relevant. While blogging never goes out of style, just writing textual blogs isn't always enough to attract readers; viral videos can help. This often occurs when faced with writing about a boring subject. Even if you're a product manufacturer...
Lifestyle Photography in Melbourne: Finding the Right Advertising Photographer
While you may think Sydney is the dominant city in Australia, Melbourne is nearly as strong in economic power. With a proven track record of commercial success, and accounting for a quarter of Australia's economy, Melbourne is the perfect city to run your business. The problem is the competition you face is likely fierce. Some of the biggest company names have their headquarters here, making it...
Lifestyle Photography for Architects: Marketing Photos By Ground and Drones
The amount of architectural talent in Sydney and Melbourne is tremendous. But, as an architect yourself, you likely know how competitive it is. Trying to differentiate your architectural style from others can become a major marketing challenge. Even if you know your designs are unique, how can you effectively prove it to potential clients? Using lifestyle photography can add more luster to your...
Advertising Photography in Sydney: Capturing the Essence of Your Brand
Those of you who own a business in Sydney already know how powerful the economy is here, including being responsible for over half of Australia's economic growth. While it's a crowded business universe in Sydney, it's all the more important for you to differentiate yourself from the intense competition. No doubt you have dozens of competitors in the field you're in. Whether you're running a...
Lifestyle Photography for the Travel Industry: How it Works With Photos and Video
In our recurring blog series on lifestyle photography, we've shown you exactly what this category of photography is and what the possibilities are. When it comes to showcasing the everyday lives of people in specific industries, it doesn't always mean within a city like Sydney or Melbourne. It can also apply to the travel industry: showing artistic photos of people having fun while on a cruise...
Lifestyle Photography for Marketing Agencies: Capture the Story of Your Clients
Photography has many different categories, and one of the most interesting is lifestyle photography. If your company is used to terms like "corporate photography," or overly formal headshots, lifestyle photography humanises your corporation like no other. In this category, you're capturing portraits of people in everyday situations to show life as it is. It's a form of photography that's...
Different Ways Businesses Can Use Product Video
Succeeding in business today is much different than it was decades ago. With the explosion of technology such as product video, the internet, and social media, businesses have a whole host of options to make their brand shine. Inbound marketing has pretty much taken the place of traditional advertising because it is customer-centric. By providing customers (and prospects) with the information...
Using Video Production for Aerial Marketing With Drones
We're living in a time when drones are virtually everywhere for both recreational and business use. For marketing, many businesses now look at drones (or UAVs) to help capture things on video they couldn't on foot. With the simple ability to attach a video camera to a drone, it's possible to take footage of activities at refreshing new angles. If you're looking to move toward using more video...
Grow Your Company by Using Video Effectively to Find New Employees
When companies are looking to grow- in size and/or in a progressive way, there are many different marketing methods that can be implemented. You want to choose a way of marketing, though, that will capture people's attention. According to Social Media News in September 2017approximately '1 in 2 Australians used YouTube.' This shows that video is a viable marketing method since people evidently...