The quality of a brand’s products/services, coupled with how well it packages its marketing message, are two key determinants of its success. Telling authentic customer stories has become one of the most powerful marketing strategies out there. Through...
1. Virtual Events and Live Broadcasting The rise of ‘Virtual Events’ and ‘Live Broadcasting’ is here. According to Forbes, virtual events have been up by 1000% this year. During the initial rise of COVID-19, many event operators either cancelled or postponed their...
On the face of it, video production can sound like a costly endeavour however, costs can vary from production to production. Depending on the quality and style of production, you can easily spend roughly 5k on a production to 100k plus. Whether you’re looking to...
Maximise your corporate video production budget with some of our secret tips and tricks. Thanks to the digital revolution, video has changed the way consumers interact with brands, products, and services. An impactful video can increase engagement, boost sales, and...
Influence consumers and clients through video testimonial marketing. A recommendation is a powerful method your organisation can employ to build trust and reputation. In this article, we explore how producing video testimonials can drive conversion and enhance brand...
Are you shooting your next video marketing campaign anytime soon? Maximise your impact by creating a bespoke yet effective storyboard for your project. Storyboarding is an essential requirement of the storytelling process. Storytelling is a definite way a marketer can...
