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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
How to Create Content – Understanding the Importance
What is content? Content is the type of medium that consumers seek to drive their viewing, reading and purchasing decisions online. Content can come in many forms. For example, to create content for social media you could film either a video, take some photos or market using advertising. On the other hand, website content can be as common as blogs, news articles, podcasts or community forums....
Visionair Media partners with Sydney Build Expo 2019
Visionair Media is proud to announce its partnership as the official event photographer for Build Sydney Expo 2019 held at Hordern Pavillion and Royal Hall of Industries on March 14-15, 2019. Sydney Build Expo is Australia’s largest construction, design and architecture exhibition. Join us at stand 23! We will be handing out some great giveaways to attendees and we will have a photo booth onsite.
Part 2: How to Create your own Video for Social – Production and Post Production
To create your own video for social media you do need to put in some preparation, planning and thought. Producing your own videos can give your finished product a more authentic feel, which your audience will appreciate. Your voice resonates well with viewers on social media especially as consumers are seeking more video content. Once you have planned your video marketing strategy and know the...
Part 1: How to Create Your Own Video for Social – Planning and Strategy
More people want to view videos over all other content. Social media platforms have the highest reach. Creating compelling video content for your social media or next campaign requires planning and a solid strategy. Just like any marketing campaign, you need to model your approach with these platforms in mind. Preparation should involve the type of audience you wish to engage if you wish to...
Building better customer experiences with drone photography and video.
Drone photography is not a new photography or video tool. The technology has been around in cinematic movie and television production for some time. And of course, there is a strong demand for drone technology at a consumer level. However, it has now become a more accessible and useful solution for video and photographic marketing solutions. The use of drones gives a customer a sense of view....
Drone Guide: What you need to know as an organisation?
Are you considering using drones as a business tool? It might be best to read this drone guide first as there are some essential points you should understand before flying. Drones have become a fantastic solution to providing easy access aerial video and photography. The varied uses for drones are expanding. However some of the primary applications many businesses are using them for include;...
Integrated Marketing Communications: Creating a Consistent Strategy
Integrated Marketing Communications (ICM) is a strong communication strategy for brands and businesses. We recommend using ICM for these entities to provide consistency of voice. For instance, when talking about price, place, promotion and product, ICM is most important. These four pillars, known as the 4P’s all talk about your product or brand. Keeping them consistent and ‘on brand’ is crucial...
Beginners Guide to Video Marketing
As you most likely know from stumbling across this article, video is on the rise as a way to increase sales. Around 8 in 10 people want to watch videos from brands, compared with reading or viewing pictures. It’s a staggering figure, but one you should capitalise on as someone entering the space. In this beginners guide to video marketing, we will teach you some of the better ways to spread your...
Top Photography Trends For Brands in 2019
Photography has always been a favourite medium for marketing campaigns, especially for online and traditional advertising. Billboards, posters and social media are still around, which is why the medium is so popular. When deciding to include photography in your next campaign, determining where a picture should fit and what trend it should follow can either make or break a campaign. Understanding...
Top Video Marketing Trends in 2019
In 2018 video engagement was one of the leading ways of driving traffic to a product or website. It didn’t matter if the video was hosted on a site or via social media, people engaged with the medium far more than reading static blog or webpage. Next year the advertising space in video will grow even more prominent as more marketing trends reach saturation in Q4 of 2019. So, ask yourself how...