by Jim Moustakas | Jan 27, 2023 | Film Production, Video Production
When working with a video productions company, it is essential to set clear performance expectations. This includes outlining specific quantitative goals such as the number of views or conversions, and agreeing on a timeline and budget for the project. By establishing...
by Jim Moustakas | Dec 20, 2022 | Film Production
As a video content creator for over 30 years / avid marketer, I’m always on the lookout for new ways to reach and engage my audience. One tool that has proven particularly effective in this regard is the corporate video. Not only are corporate videos a great way...
by Jim Moustakas | Jan 27, 2021 | Film Production, Marketing
When scrolling through your Instagram or Facebook feed, the first thing you’ll notice is that videos form the bulk of the content on those pages. While at it, you probably found yourself sucked into the videos. In today’s age of social media, video content...
by Jim Moustakas | Jan 27, 2021 | Film Production
Video content is a powerful marketing tool whose momentum seems to be ever on the rise. Businesses are banking on video marketing to boost their conversion rates and maximise return on investment (ROI). And consumers seem to love it all the more. Actually, more...
by Jim Moustakas | Dec 2, 2020 | Film Production
In the digital age we are living in, video marketing has grown to become the most compelling way to engage consumers. Its ability to increase conversions and average order value (AOV), coupled with the high return on investment, makes it an indispensable marketing...
