Marketing is changing dramatically. More people expect to see photography and video content before they even walk into a store or make an online purchase. It’s why creating engaging content is essential. This ensures an accurate and true representation of your...
Photography has always been a favourite medium for marketing campaigns, especially for online and traditional advertising. Billboards, posters and social media are still around, which is why the medium is so popular. When deciding to include photography in your next...
Creating smart content is always key to a successful interaction with a potential or existing customer. It’s about creating content based on your intelligence with your audience, or more explicitly speaking with an individual customer. Plan, Research and Understand...
In Part 1, we looked at how essential product photography is in introducing a product online. Even if you’re trying to push older products, using a professional product photographer should become a normal part of your marketing spend. Besides the first five...
Those of you working as product developers in Sydney are probably ready to start promoting your product this year through a carefully crafted online marketing campaign. Perhaps you have everything worked out other than what images you’re going to use of your new...