More people want to view videos over all other content. Social media platforms have the highest reach. Creating compelling video content for your social media or next campaign requires planning and a solid strategy. Just like any marketing campaign, you need to model...
Integrated Marketing Communications (ICM) is a strong communication strategy for brands and businesses. We recommend using ICM for these entities to provide consistency of voice. For instance, when talking about price, place, promotion and product, ICM is most...
As you most likely know from stumbling across this article, video is on the rise as a way to increase sales. Around 8 in 10 people want to watch videos from brands, compared with reading or viewing pictures. It’s a staggering figure, but one you should capitalise on...
In 2018 video engagement was one of the leading ways of driving traffic to a product or website. It didn’t matter if the video was hosted on a site or via social media, people engaged with the medium far more than reading static blog or webpage. Next year the...
Running a business which delivers products and services to consumers requires a video marketing strategy. A crucial part of this is to communicate your brand and how it stands out from your competitors. Your brand is your identity, heritage and your values. It is...
