by Leigh Diprose | Feb 8, 2019 | Film Production
There are many ways to market a product. You might like to target your customers with a humorous approach or talk to their emotions. Whatever the direction might be there is one thing you must do as a marketer, communicate your marketing message ethically. Marketing...
by Leigh Diprose | Jan 31, 2019 | Film Production
To create your own video for social media you do need to put in some preparation, planning and thought. Producing your own videos can give your finished product a more authentic feel, which your audience will appreciate. Your voice resonates well with viewers on...
by Leigh Diprose | Jan 31, 2019 | Film Production
More people want to view videos over all other content. Social media platforms have the highest reach. Creating compelling video content for your social media or next campaign requires planning and a solid strategy. Just like any marketing campaign, you need to model...
by Leigh Diprose | Jan 31, 2019 | Film Production, Photography General
Integrated Marketing Communications (ICM) is a strong communication strategy for brands and businesses. We recommend using ICM for these entities to provide consistency of voice. For instance, when talking about price, place, promotion and product, ICM is most...
by Leigh Diprose | Jan 31, 2019 | Film Production
As you most likely know from stumbling across this article, video is on the rise as a way to increase sales. Around 8 in 10 people want to watch videos from brands, compared with reading or viewing pictures. It’s a staggering figure, but one you should capitalise on...
