by Leigh Diprose | Feb 8, 2019 | Film Production
The creation of compelling content is key to customer engagement. Your two greatest content sources are photography and video. For the greatest effectively use one or both mediums on social media platforms and websites. To become an industry leader create content that...
by Leigh Diprose | Jan 31, 2019 | Film Production, Photography General
Integrated Marketing Communications (ICM) is a strong communication strategy for brands and businesses. We recommend using ICM for these entities to provide consistency of voice. For instance, when talking about price, place, promotion and product, ICM is most...
by Leigh Diprose | Jan 31, 2019 | Photography General
Photography has always been a favourite medium for marketing campaigns, especially for online and traditional advertising. Billboards, posters and social media are still around, which is why the medium is so popular. When deciding to include photography in your next...
by Leigh Diprose | Jan 31, 2019 | Film Production
In 2018 video engagement was one of the leading ways of driving traffic to a product or website. It didn’t matter if the video was hosted on a site or via social media, people engaged with the medium far more than reading static blog or webpage. Next year the...
by Leigh Diprose | Dec 4, 2018 | Film Production, Photography General
Creating quality visuals for your next campaign is extremely important. Without a diverse repertoire of creative assets, your audience will rapidly disengage and become tiresome. To master the art of a polished visual, we recommend adhering to some fundamental...
